The Genuine Folk
Real Stories Told Through a Documentary Lens That Values Authenticity Over Perfection
Based in Missoula Montana, traveling wherever your story leads — creating imagery that feels honest, intentional, and deeply human.
Branding Photography for Businesses, Creatives, and Entrepreneurs
You bring something unique and different to the table compared to other brands. You deserve to let that uniqueness shine through thoughtful, curated, high-quality imagery that tells the story behind what you do.
These images showcase your voice, presence, and what you represent as a business owner.
I create brand photography that helps you stand out, but also speaks to the person behind the brand and what you have to offer. Your story deserves to be captured.
The Why Behind the Work
I believe the most impactful brands are built on trust, and trust begins with authenticity.
That’s why my approach goes deeper than just photos.
Before we ever pick up a camera, we take time to understand:
What drives you
What you want people to feel when they experience your brand
The story you’re actually trying to tell
From there, everything we create is intentional—designed to reflect not just your work, but your essence.
Branding that Looks and Feels Like You
A Collaborative, Human-Centered Process
You don’t need to “know how to pose” or have it all figured out.
This is a space where you can show up as you are.
I’ll guide you through a process that feels natural and supportive, so your personality can come forward without pressure. The result is imagery that doesn’t feel staged or disconnected—but aligned, effortless, and true.
For the People Behind the Brand
This work is for you if:
You want your brand to feel personal, not generic
You value connection over perfection
You’re ready to be seen in a way that actually reflects who you are
You believe your story matters
Your story deserves to be shared and I want to help you build a portfolio that aligns with you and your brand.
Let’s Create Something that Feels True to You…
Montana Brand Photographer
“Alex took branding photos for my small business and I was blown away by the way she captured my process and the attention to detail in each photo and video. She was able to fully emulate the feeling that I want to embody with my brand, and I'm so excited to incorporate the images into my branding going forward!!”
-Taylor Crews (Owner of Taylor Makes LLC)
Montana Based Wedding Film and Brand Photographer and Videographer
Hi, I'm Alex — the heart behind Genuine Folk.
At Genuine Folk, my goal isn’t just to document a day or a project — it’s to capture the soul behind it, creating films and imagery that linger, that feel alive, and that let your story be experienced again and again.
Cinematic Storytelling
For the grounded souls
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For the grounded souls -
Genuine Folk offers wedding films, elopement stories, and brand visuals for those who move through life with intention. This work is rooted in presence—in the quiet pauses, shared glances, and moments that linger long after they pass.
With a timeless, ethereal approach, each film and image is shaped slowly and with care. Not made to impress, but to hold feeling. To be returned to. To be shared years from now, like a memory you never want to forget.
Visual storytelling for the soulful & adventurous.
Genuine Folk is for those who crave a story-driven film that makes them feel something—not just see it. From intimate Western Montana weddings to breathtaking Glacier National Park elopements, every film is grounded, intentional, and full of heart.
Missoula Montana Wedding Film
“WOW! Just wow! Hiring Alex as our wedding videographer was the easiest and most seamless experience of wedding planning. The days and weeks leading up to the wedding she was incredibly communicative (very important for brides) and we had in depth discussion on what we wanted to see that day and even who did we want to remember that was there. She paid special attention to detail, and the end result was beautiful. I have watched our video at least 20 times and it still brings me right back to that day. She captures so many unique moments that I as the bride didn't even get to experience. We could not recommend Alex more and we are grateful that she even shared her birthday documenting our special day.”
-Mackenzie and Gabe
